Beyond personalization

March 13th 2019, London

The Barbican Centre

Hosted by Yieldify

and why it's easier than you think

89% of marketers say that their customer experience is going to be key to their success this year. And your website experience is the backbone of that. 

This might sound like it's just for the big brands with big budgets (you know who we mean), but it's not. In fact, it's what every digital marketer will need to do if they want to keep from losing out to them.

What putting the customer at the centre of your onsite experience can do for you...

Journey 2019 takes place at London's legendary Barbican Centre. 

We're taking over the Conservatory to bring a little bit of summertime to Q1.  



The venue

Share your experience on social media #journey2019

www.yieldify.com | © Yieldify 2019 All rights reserved

Welcome to our London home!

WeWork (4th floor)

Aldgate Tower

2 Leman St

London

E1 8EP

The venue

London's best e-commerce conference returns

Journey is back!  

This year, we're taking over London's legendary Barbican Centre for a half-day of amazing speakers, all offering their unique and alternative takes on the world of e-commerce. 

Once again, we're creating an experience that breaks with the norm of sitting around and taking notes all day. #Journey2019 is all about talking as much as listening, learning as much from your peers as our speakers - and a few surprises as well. 

To get a flavour of what to expect, check out what happened at #Journey2018...


Get your ticket

Brought to you by

Customer journeys that convert

Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy.

Trusted by over 500 brands on more than 1,000 websites globally, Yieldify helps some of the world’s innovative companies drive incremental revenue, including Marks and Spencer, French Connection, Steiner Sports, Omni Hotels and Anthropologie.

Share your experience on social media

#journey2018

Get your ticket!

Journey ticket

£200 (+vat)

All over for this year!


  • Entry to all keynotes and breakout sessions
  • Breakfast and lunch
  • Entry to cocktail reception

We're all done for this year - see you next time!

Journey+

£400 (+vat)

All over for this year!
  • Entry to all keynotes and breakout sessions
  • Breakfast and lunch
  • Entry to cocktail reception
  • 20-minute clinic session with a Yieldify marketing expert

08:00 Registration and breakfast

09:00 Welcome Jay Radia, CEO at Yieldify

09:15 The UK's Top 500 e-commerce retailers Martin Shaw, Head of Research at Internet Retailing 

09:45 International e-commerce: an agile approach Hannya Boulos, Senior International E-Commerce Manager at Marks and Spencer

10:10 Panel: Creating emotion in e-commerce Simon Bell, Managing Director at Diligent Commerce | Mike Fisher, Direct to Consumer E-Commerce Manager at Philips | Todd Bullions, Communications Marketing Manager at Soak.com | Jez Groom, Chief Choice Architect at Cowry Consulting 

11.00 Coffee break

11:20 Surviving and thriving under GDPR: 5 things to do to prepare Manish Soni, Senior Counsel at MacFarlanes LLP 

12:05 Let your numbers do the talking: how Philips uses data to drive customer focus Mike Fisher, Direct to Consumer E-Commerce Manager at Philips 

12:30 Lunch

13:30 Panel: 'Journey 2023' - exploring the next five years in e-commerce Mark Ash, VP Services at Yieldify  | Jed Francis, Director at Jed.ai Labs | Patrick Johnson, CEO at Affectv

14:15 Breakout sessions (head to The Cockpit or The Engine Room)

The Cockpit: 

Putting bathrooms at your fingertips: how soak.com connected the dots from discovery to loyalty Todd Bullions, Communications Marketing Manager at Soak.com 

How e-commerce companies should use social media for marketing Vanessa Mallia, PR and Social Media Manager at Scribbler  

The Engine Room: 

Personalisation workshop from Affectv  

15:15 Coffee break 

15:35 Breakout sessions (head to The Cockpit or The Engine Room)

The Cockpit: 

Fireside chat with Jessica Brennan, Digital Optimisation Manager at Virgin Trains 

Checkout optimisation power half-hour with Will Swan-Bell, Managing Consultant at Yieldify

The Engine Room: 

Getting your customer to commit: creating loyalty in e-commerce | workshop hosted by Practicology   

16:35 CRO is dead: mapping the future with customer journey optimisation Mark Ash, VP Services at Yieldify

17:05 Closing remarks Jay Radia, CEO at Yieldify

17:30 The finish line - drinks reception!




Agenda

Get one-to-one advice

Forget about wandering around aimlessly during the downtime - at #Journey2018 you can get an expert to put your marketing under the microscope and give you bespoke advice that you can action the minute you get back to the office.

Choose from three options: a Google Analytics assessment, customer journey review or bounce rate diagnosis. 

These clinic sessions are available on a first-come-first-served basis, so get your ticket now to ensure that you secure yours.

London's best e-commerce conference returns

Journey is back!  

This year, we're taking over London's legendary Barbican Centre for a half-day of amazing speakers, all offering their unique and alternative takes on the world of e-commerce. 

Once again, we're creating an experience that breaks with the norm of sitting around and taking notes all day. #Journey2019 is all about talking as much as listening, learning as much from your peers as our speakers - and a few surprises as well. 

To get a flavour of what to expect, check out what happened at #Journey2018...

Hannya Boulos

Senior Intl.E-Commerce Manager

Vanessa Mallia

PR and Social Media Manager

Simon Bell

Managing Director

Speaker announcement

coming soon!

Speaker announcement

coming soon!

Jay Radia

CEO

All about content

Quality speakers from leading UK and international brands. Here's a snapshot of some of our #Journey2018 speakers

The venue

Journey 2019 takes place at London's legendary Barbican Centre. 

We're taking over the Conservatory to bring a little bit of summertime to Q1.

Beyond

personalization

March 13th 2019, London

The Barbican Centre

Hosted by Yieldify

Manish Soni

Senior Counsel

Mike Fisher

Direct to Consumer E-commerce Manager

At #Journey2018, we'll be welcoming you to the Engine Room - our workshops with a difference.

Hosted by thought-leaders and facilitated by experts from across the industry, you'll be sitting in groups of ten to discuss your experiences and solve tasks together. It's a great way to not just meet your peers, but learn from each other's experiences.

Stay tuned for more details!

Introducing

The Engine Room 

Patrick Johnson

CEO and Chairman

Jez Groom

Chief Choice Architect

Patrick Johnson

CEO and Chairman

Todd Bullions

Communications Marketing Manager

Martin Shaw

Head of Research

Brought to you by 

Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy.

Trusted by over 500 brands on more than 1,000 websites globally, Yieldify has helped some of the world’s leading fashion retailers drive revenue, including Marks and Spencer, French Connection, L.K. Bennett and Anthropologie.

 Trustpilot is a global online review community that builds trust and transparency between consumers and businesses. By empowering businesses with a platform to directly engage with their customers, Trustpilot has set new global standards in the value of trust.

With 200,000 businesses reviewed on Trustpilot, over 40 million reviews, and 72 million visitors a year, Trustpilot has created a global consumer community that spans over 65 countries, driving businesses to continuously improve operations, increase customer satisfaction, and further innovation.

Affectv is a UK headquartered company delivering results in multiple markets, developing solutions to find and deliver new customers to brands. 

Being the largest aggregator of browse, search and share data, we are uniquely positioned to fully understand consumers and help brands get the highest engagement and return on their media investment.

Jez Groom

Chief Choice Architect

 Jessica Brennan

 Digital Optimisation Manager

Gavin Alexander

Principal Consulant

Meet the speakers

We're gathering the best and brightest from the world of e-commerce

The agenda

Jay Radia

CEO 

Simon Bell

Managing Director

Speaker announcement

coming soon!


Speaker announcement

coming soon!

Name

Position

Name

Position

Name

Position

Get your ticket

Who's attending it?

www.yieldify.com | © Yieldify 2019 All rights reserved

The day

Conferences that make you sit and listen all day might as well be a webinar: Journey2019 has been created to give you an experience that's interactive and maybe even a bit fun. 




The agenda

12.00 Lunch 

Join us in the Conservatory at the Barbican for a buffet lunch and the opportunity to meet your fellow delegates and speakers 


13.15 Welcome 

Jay Radia, CEO at Yieldify


13.25 The State of Customer Journey Optimisation 

Alex McGregor,  EMEA Services Director at Yieldify and Rishi Vaja, Data Analyst at Yieldify 


13.45 Enhancing the consumer experience through data driven recommendations

Mehdi Fehri, Head of Consumer Data & Data Science at L'Oréal


14.10 Networking break


14.40 Breakout session: Retail 

Speakers: Steve Spyrou (UX Manager, John Lewis), Camilla Tress (Ecommerce Strategist, Oliver Bonas), Romain Sestier (Head of Product and Data, Yieldify), Mike Fisher (Direct to Consumer Ecommerce Manager, Philips)

 



TICKETS

James Boyle 

Head of Digital Marketing 

Sam Willan 

General Manager 

What our guests say...

A must-attend event for any e-commerce marketer - insightful talks, top-notch speakers and excellent networking.


Marcus Kingsland


Journey 2018

E-commerce Manager Biocare Ltd

Loved the event - I’ve been raving about it since to all my colleagues! The best thing was that it felt focused and concise - stuff that you can really start applying to your role straightaway.


Chris Ford


Journey 2018


Digital and Marketing Manager      
Greater Anglia


Oli Finn


Digital Marketing Executive    
NCP


#yieldifybreakfast

Punchy, informative, casual and to the point."

Steve Spyrou

UX Manager

Eilidh Whyte

Group Affiliate Manager

Mark Murray

Head of Travel

14.40 Breakout session: Travel 

Speakers: James Boyle (Head of Digital Marketing, Flight Centre), Mark Murray (Head of Travel, Yieldify), Eilidh Whyte (Group Affiliate Manager, Thomas Cook Airlines), Cristina Astorri (VP of Marketing and Customer Support, Loco2) 


16.10 Networking break

 

16.40 Loyalty is dead, long live loyalty: how to keep the customers you have (and why it’s important!) 

Sam Willan, General Manager at Student Universe 


17.05 Owning the Direct to Consumer Experience

Carney Nir, eCommerce Director at Aveda Online at Estee Lauder Companies 


17.30 The finish line: drinks reception 

We're back in the Conservatory for drinks and canapes  


Meet the speakers

We’re gathering the best and brightest from the world of e-commerce

Steve Spyrou

UX Manager

James Boyle 

Head of Digital Marketing

Sam Willan 

General Manager 

Jay Radia

CEO

Romain Sestier

Head of Product and Data

Mark Murray

Head of Travel

Conferences that make you sit and listen all day might as well be a webinar: Journey2019 has been created to give you an experience that's interactive and maybe even a bit fun. 

The day

The Agenda

Share your experience on social media #journey2019

www.yieldify.com | © Yieldify 2019 All rights reserved

Camilla Tress 

Ecommerce Strategist 

Camilla Tress

Ecommerce Strategist

Romain Sestier

Head of Product and Data

Eilidh Whyte

Group Affiliate Manager

Cristina Astorri 

VP of Marketing and Customer Support 

Cristina Astorri 

VP of Marketing and Customer Support 

Mike Fisher

Direct to Consumer Ecommerce Manager

Mike Fisher

Direct to Consumer

Ecommerce Manager

Mehdi Fehri 

Head of Consumer Data & Data Science 

Carney Nir

eCommerce Director 

Mike Fisher

Direct to Consumer

Ecommerce Manager

Carney Nir

eCommerce Director

Rishi Vaja

eCommerce Director

Brought to you by

Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJOTM methodology to deliver measurable results quickly and easily.

To date, Yieldify has influenced over 100 million sales through more than 200,000 journeys. It currently delivers customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal and Megabus.  



Oracle Bronto helps organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with multiple ecommerce platforms, Bronto enables brands to maximize the value of customer data and deliver relevant, personal messages. 

Bronto solutions incorporate best practices from 15 years of email marketing success and are used by the world’s top brands, including Rebecca Minkoff, Notonthehighstreet, Clarks, OKA and Moda In Pelle.

Brought to you by

Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJOTM methodology to deliver measurable results quickly and easily.

To date, Yieldify has influenced over 100 million sales through more than 200,000 journeys. It currently delivers customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal and Megabus.  

Oracle Bronto helps organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with multiple ecommerce platforms, Bronto enables brands to maximize the value of customer data and deliver relevant, personal messages. 

Bronto solutions incorporate best practices from 15 years of email marketing success and are used by the world’s top brands, including Rebecca Minkoff, Notonthehighstreet, Clarks, OKA and Moda In Pelle.

Rishi Vaja

Data Analyst 

Alex McGregor 

EMEA Services Director 

Alex McGregor 

EMEA Services Director 

Rakuten Marketing is a digital advertising business uniquely positioned at the intersection of adtech and agency. 

Harnessing the best of strategy and technology, our products help global businesses seamlessly expand into new markets, acquire valuable new customers and authentically engage
their existing audiences by delivering experiences people love. 

Brands benefit with improved performance and efficiencies, and results that align to real business objectives. 



Rakuten Marketing is a digital advertising business uniquely positioned at the intersection of adtech and agency. 

Harnessing the best of strategy and technology, our products help global businesses seamlessly expand into new markets, acquire valuable new customers and authentically engage their existing audiences by delivering experiences people love. 

Brands benefit with improved performance and efficiencies, and results that align to real business objectives.