Journey 2018

The road to e-commerce success

THURSDAY, MARCH 15th 2018, LONDON

HOSTED BY YIELDIFY

and why it's easier than you think

89% of marketers say that their customer experience is going to be key to their success this year. And your website experience is the backbone of that. 

This might sound like it's just for the big brands with big budgets (you know who we mean), but it's not. In fact, it's what every digital marketer will need to do if they want to keep from losing out to them.

What putting the customer at the centre of your onsite experience can do for you...

Hear it from the best

No sad hotel ballrooms with questionably patterned carpet -we’ve chosen somewhere that’s a little different…

The Bike Shed Motorcycle Club

384 Old St, London, EC1V 9LT

The venue

With a main stage and breakout sessions to choose from, the #Journey2018 schedule is full of opportunities to learn trade secrets from the best of the best.

Share your experience on social media #journey2018

www.yieldify.com | © Yieldify 2018 All rights reserved

Welcome to our London home!

WeWork (4th floor)

Aldgate Tower

2 Leman St

London

E1 8EP

The agenda

The venue

Forget about wandering around aimlessly during the downtime - at #Journey2018 you can get an expert to put your marketing under the microscope and give you bespoke advice that you can action the minute you get back to the office.

Choose from three options: a Google Analytics assessment, customer journey review or bounce rate diagnosis. 

These 20-minute clinic sessions are available on a first-come-first-served basis, so get your ticket now to ensure that you secure yours.

Get one-to-one advice

TICKETS

Hannya Boulos

Senior Intl. E-Commerce Manager

Get your tickets

Not your average marketing conference

If you’re here, it probably means that you're the kind of marketer that likes to be one step

ahead of the rest.

Welcome. #Journey2018 is built just for you.

Join us for this special one-day event in London where you’ll hear challenging and inventive

ideas to inspire you for 2018. Whether it’s GDPR, mobile marketing or reaching Gen Z, you’ll

hear from the best brands and thought-leaders in the game.


This isn’t a place for sitting and taking notes all day. With workshops, one-to-one clinics and

networking opportunities, you’ll be leaving with a new network and new ideas of your own.

Vanessa Mallia

PR and Social Media Manager 

Simon Bell

Managing Director

Speaker announcement

coming soon!


Speaker announcement

coming soon!

Name

Position

Name

Position

Name

Position

Jay Radia

CEO

Agenda

08:00 Registration and breakfast

09:00 Welcome Jay Radia, CEO at Yieldify

09:15 The InternetRetailing Top500: Reaching demanding consumers with a retail proposition Martin Shaw, Head of Research at Internet Retailing 

09:45 International expansion: an agile approach Hannya Boulos, Senior International E-Commerce Manager at Marks and Spencer

10:10 Panel: Creating emotion in e-commerce Simon Bell, Managing Director at Diligent Commerce | Mike Fisher, Direct to Consumer E-Commerce Manager at Philips | Todd Bullions, Communications Marketing Manager at Soak.com | Jez Groom, Chief Choice Architect at Cowry Consulting

11.00 Coffee break

11:20 Surviving and thriving under GDPR: 5 things to do to prepare Manish Soni, Senior Counsel at MacFarlanes LLP 

12:05 Let your numbers do the talking: how Philips uses data to drive customer focus Mike Fisher, Direct to Consumer E-Commerce Manager at Philips 

12:30 Lunch

13:30 Panel: 'Journey 2023' - exploring the next five years in e-commerce Mark Ash, VP Services at Yieldify |  Jed Francis, Director at Jed.ai Labs | Patrick Johnson, CEO at Affectv

14:15 Breakout sessions (head to The Cockpit or The Engine Room)

The Cockpit: 

Putting bathrooms at your fingertips: how soak.com connected the dots from discovery to loyalty Todd Bullions, Communications Marketing Manager at Soak.com  

How e-commerce companies should use social media for marketing Vanessa Mallia, PR and Social Media Manager at Scribbler 

The Engine Room: Personalisation workshop from Affectv  

15:15 Coffee break 

15:35 Breakout sessions (head to The Cockpit or The Engine Room)

The Cockpit: Fireside chat with Jessica Brennan, Digital Optimisation Manager at Virgin Trains

Checkout optimisation power half-hour with Will Swan-Bell, Managing Consultant at Yieldify

The Engine Room: Getting your customer to commit: creating loyalty in e-commerce | workshop hosted by Practicology   

16:35 CRO is dead: mapping the future with customer journey optimisation Mark Ash, VP Services at Yieldify

17:05 Closing remarks Jay Radia, CEO at Yieldify

17:15 The finish line - drinks reception!





Get your ticket

Brought to you by

We're all done for this year - see you next time!

All over for this year!

Journey +

£400 (+vat)

  • Entry to all keynotes and breakout sessions
  • Breakfast and lunch
  • Entry to cocktail reception
  • 20-minute clinic session with a Yieldify marketing expert
All over for this year!

Journey

£200 (+vat)

  • Entry to all keynotes and breakout sessions
  • Breakfast and lunch
  • Entry to cocktail reception

Customer journeys that convert

Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy.

Trusted by over 500 brands on more than 1,000 websites globally, Yieldify helps some of the world’s innovative companies drive incremental revenue, including Marks and Spencer, French Connection, Steiner Sports, Omni Hotels and Anthropologie.

Share your experience on social media

#journey2018

Get your ticket!

Journey ticket

£200 (+vat)

All over for this year!


  • Entry to all keynotes and breakout sessions
  • Breakfast and lunch
  • Entry to cocktail reception

We're all done for this year - see you next time!

Journey+

£400 (+vat)

All over for this year!
  • Entry to all keynotes and breakout sessions
  • Breakfast and lunch
  • Entry to cocktail reception
  • 20-minute clinic session with a Yieldify marketing expert

08:00 Registration and breakfast

09:00 Welcome Jay Radia, CEO at Yieldify

09:15 The UK's Top 500 e-commerce retailers Martin Shaw, Head of Research at Internet Retailing 

09:45 International e-commerce: an agile approach Hannya Boulos, Senior International E-Commerce Manager at Marks and Spencer

10:10 Panel: Creating emotion in e-commerce Simon Bell, Managing Director at Diligent Commerce | Mike Fisher, Direct to Consumer E-Commerce Manager at Philips | Todd Bullions, Communications Marketing Manager at Soak.com | Jez Groom, Chief Choice Architect at Cowry Consulting 

11.00 Coffee break

11:20 Surviving and thriving under GDPR: 5 things to do to prepare Manish Soni, Senior Counsel at MacFarlanes LLP 

12:05 Let your numbers do the talking: how Philips uses data to drive customer focus Mike Fisher, Direct to Consumer E-Commerce Manager at Philips 

12:30 Lunch

13:30 Panel: 'Journey 2023' - exploring the next five years in e-commerce Mark Ash, VP Services at Yieldify  | Jed Francis, Director at Jed.ai Labs | Patrick Johnson, CEO at Affectv

14:15 Breakout sessions (head to The Cockpit or The Engine Room)

The Cockpit: 

Putting bathrooms at your fingertips: how soak.com connected the dots from discovery to loyalty Todd Bullions, Communications Marketing Manager at Soak.com 

How e-commerce companies should use social media for marketing Vanessa Mallia, PR and Social Media Manager at Scribbler  

The Engine Room: 

Personalisation workshop from Affectv  

15:15 Coffee break 

15:35 Breakout sessions (head to The Cockpit or The Engine Room)

The Cockpit: 

Fireside chat with Jessica Brennan, Digital Optimisation Manager at Virgin Trains 

Checkout optimisation power half-hour with Will Swan-Bell, Managing Consultant at Yieldify

The Engine Room: 

Getting your customer to commit: creating loyalty in e-commerce | workshop hosted by Practicology   

16:35 CRO is dead: mapping the future with customer journey optimisation Mark Ash, VP Services at Yieldify

17:05 Closing remarks Jay Radia, CEO at Yieldify

17:30 The finish line - drinks reception!




Agenda

Get one-to-one advice

Forget about wandering around aimlessly during the downtime - at #Journey2018 you can get an expert to put your marketing under the microscope and give you bespoke advice that you can action the minute you get back to the office.

Choose from three options: a Google Analytics assessment, customer journey review or bounce rate diagnosis. 

These clinic sessions are available on a first-come-first-served basis, so get your ticket now to ensure that you secure yours.

Not your average marketing conference

If you’re here, it probably means that you’re the kind of marketer that likes to be one step ahead of the rest.

Welcome. #Journey2018 is built just for you.

Join us for this special one-day event in London where you’ll hear challenging and inventive ideas to inspire you for 2018. Whether it’s GDPR, mobile marketing or reaching Gen Z, you’ll hear from the best brands and thought-leaders in the game.

This isn’t a place for sitting and taking notes all day. With workshops, one-to-one clinics and networking opportunities, you’ll be leaving with a new network and new ideas of your own.

Hannya Boulos

Senior Intl.E-Commerce Manager

Vanessa Mallia

PR and Social Media Manager

Simon Bell

Managing Director

Speaker announcement

coming soon!

Speaker announcement

coming soon!

Jay Radia

CEO

Hear it from the best

With a main stage and breakout sessions to choose from, the #Journey2018 schedule is full of opportunities to learn trade secrets from the best of the best.

The venue

No sad hotel ballrooms with questionably patterned carpet -we’ve chosen somewhere that’s a little different…

The Bike Shed Motorcycle Club

384 Old St, London, EC1V 9LT

The road to

e-commerce success

THURSDAY, MARCH 15th 2018, LONDON

HOSTED BY YIELDIFY

Get your tickets

Journey 2018

Simon Bell

Managing Director 

Manish Soni

Senior Counsel

Manish Soni

Senior Counsel

Mike Fisher

Direct to Consumer E-commerce Manager

Mike Fisher

Direct to Consumer E-commerce Manager

At #Journey2018, we'll be welcoming you to the Engine Room - our workshops with a difference.

Hosted by thought-leaders and facilitated by experts from across the industry, you'll be sitting in groups of ten to discuss your experiences and solve tasks together. It's a great way to not just meet your peers, but learn from each other's experiences.

Stay tuned for more details!

Introducing

The Engine Room

At #Journey2018, we'll be welcoming you to the Engine Room - our workshops with a difference.

Hosted by thought-leaders and facilitated by experts from across the industry, you'll be sitting in groups of ten to discuss your experiences and solve tasks together. It's a great way to not just meet your peers, but learn from each other's experiences.

Stay tuned for more details!

Introducing

The Engine Room 

Patrick Johnson

CEO and Chairman

Todd Bullions 

Communications Marketing Manager 

Patrick Johnson

CEO and Chairman

Jez Groom

Chief Choice Architect

Patrick Johnson

CEO and Chairman

Todd Bullions

Communications Marketing Manager

Martin Shaw

Head of Research

Martin Shaw

Head of Research

Brought to you by

Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy.

Trusted by over 500 brands on more than 1,000 websites globally, Yieldify has helped some of the world’s leading fashion retailers drive revenue, including Marks and Spencer, French Connection, L.K. Bennett and Anthropologie.

Trustpilot is a global online review community that builds trust and transparency between consumers and businesses. By empowering businesses with a platform to directly engage with their customers, Trustpilot has set new global standards in the value of trust.

With 200,000 businesses reviewed on Trustpilot, over 40 million reviews, and 72 million visitors a year, Trustpilot has created a global consumer community that spans over 65 countries, driving businesses to continuously improve operations, increase customer satisfaction, and further innovation.

Affectv is a UK headquartered company delivering results in multiple markets, developing solutions to find and deliver new customers to brands. 

Being the largest aggregator of browse, search and share data, we are uniquely positioned to fully understand consumers and help brands get the highest engagement and return on their media investment. 


Brought to you by 

Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy.

Trusted by over 500 brands on more than 1,000 websites globally, Yieldify has helped some of the world’s leading fashion retailers drive revenue, including Marks and Spencer, French Connection, L.K. Bennett and Anthropologie.

 Trustpilot is a global online review community that builds trust and transparency between consumers and businesses. By empowering businesses with a platform to directly engage with their customers, Trustpilot has set new global standards in the value of trust.

With 200,000 businesses reviewed on Trustpilot, over 40 million reviews, and 72 million visitors a year, Trustpilot has created a global consumer community that spans over 65 countries, driving businesses to continuously improve operations, increase customer satisfaction, and further innovation.

Affectv is a UK headquartered company delivering results in multiple markets, developing solutions to find and deliver new customers to brands. 

Being the largest aggregator of browse, search and share data, we are uniquely positioned to fully understand consumers and help brands get the highest engagement and return on their media investment.

Jez Groom

Chief Choice Architect

Jez Groom

Chief Choice Architect

Jessica Brennan

Digital Optimisation Manager


 Jessica Brennan

 Digital Optimisation Manager

Gavin Alexander

Principal Consultant

Gavin Alexander

Principal Consulant